SELLING YOUR HOME

To accomplish the complex transaction of selling your home successfully, you will require a depth of knowledge of the marketplace and of real estate procedures. If, like most, your home is one of your most valuable assets—if not the most valuable - then you’ll want to take the steps to promote a profitable sale.

The following points are worth noting when selling a home:

Pricing is critical

Heavy advertising and exciting promotion cannot overcome improper pricing. Overpriced listings are quickly discarded by comparison prospective buyers and agents. By conducting a thorough market analysis, using company and MLS sales data, he or she will learn the range of selling prices of similar homes. With that knowledge, your agent will reveal the proper listing price. If current, relevant, comparable sales data are not available, the assistance of an appraiser may be required.

Selling a home requires market exposure

To achieve the most beneficial sale, a home must enjoy full market exposure. The Multiple Listing Service is your optimal venue, placing information about your property at the fingertips of all area Real Estate Agents and their buyers. The system is particularly important in reaching out-of-town buyers, often corporate transferees who must shop quickly and efficiently. Generally assisted by their employers, such buyers are considered the best buying prospects.

Success cannot be ensured without representation during negotiations.

The pressure of contract negotiations can be intense. At this crucial time, knowledge of the contract and the negotiating process is vital. If your home is listed with a Real Estate Agent, your representative and his or her company are pledged to protect your interests. If your home is not listed, you will miss the benefits of professional representation with invaluable advice. Occasionally, an agent working with a buyer will approach a FSBO (For Sale by Owner). In this case, the agent is obligated to protect the buyer’s interests—not the seller’s. In any case, the seller is expected to pay the commission without the benefit of representation by the agent.

Selling a home can be complex. Fickling & Company uses market analysis, MLS listing services, an extensive advertising campaign, and the expertise of our professional real estate agents to help you with selling your home.